AWARD School
National Top Student
“I like that this portfolio reflects the audience's mindset, challenges and pain
points. I also like most of the ideas are simple, and come across as clear.”
Scott Dungate, Executive Creative Director, Wieden + Kennedy Tokyo
“Strong thinking throughout, peppered with thoughtful insights and
leaning on human behaviours, executed with single minded messages to land the briefs.
Love the Heard app!”
Karen Maurice-O’Leary, Creative Product Lead of Emerging Platforms, Meta
“I like the idea of Captcha as a media space....I've never seen that done.”
Samira Ansari, Chief Creative Officer, Deutsch NY
“Some nice ideas here. Briefs 3,5 and 6 stood out.”
Stephen de Wolf, National Chief Creative Officer, DDB Group Australia
“Love the Windex thought. Feels bigger than a print ad, which the best print
often does. This could make for a great direct idea—give all corporate Windex customers
free warning signs for their buildings.
Love the misdirect in the Ikea spot—simple, fresh and funny.
Thought the game came from an interesting creative insight, love the utility of 3 minute
entertainment while you wait for the gum to kick in. Feels like there could be lots of things
you do with that beyond Instagram.
And particularly love the ReCaptcha idea. Such a fresh media channel that reaches millions
and could no doubt be highly targeted. The execution is on-point too.
Well done, very consistent body of work.”
Tristan Graham, Creative Director, Goodby Silverstein & Partner
Brief 1: Poster
Client: Windex
Proposition: For the cleanest glass.
Brief 2: Print Campaign
Client: Carsales.com.au
Proposition: There’s a used car for every driver.
Brief 3: 30 Second TVC
Client: Ikea
Proposition: Give your old furniture a second life.
Brief 4: 30 second radio ad
Client: Heaps Normal Non-Alcoholic Beer
Proposition: Beer without the consequences.
Brief 5: A social idea that works on Facebook and/or Instagram
Client: Nicorette Gum
Target Audience: Smokers who are ready to quit but need support.
Proposition: Nicorette helps break your habit.
Brief 6: A PR idea
Client: Tourism New Zealand
Target Audience: Australians
Proposition: Winter is different in New Zealand.
Brief 7: Digital
Client: Squarespace
Target Audience: Anyone with an idea that needs an audience online.
Proposition: Don’t just dream it, build a website.
Brief 8: A direct idea to get people to take out HCF pet insurance
Client: HCF
Target Audience: People who cherish their pets like family.
Proposition: Pets are part of the family, too.
Brief 9: Integrated
Client: Taronga Zoo
Target Audience: People who love animals, and want to support wildlife conservation.
Proposition: Every ticket to Taronga Zoo helps animals in the wild.
Brief 10: Commercial creativity
The Task: Come up with an idea for a product, business or entrepreneurial idea. It might be really big. It might be tiny. It should be something that demonstrates interesting thinking.
The Prompt: Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?
